In today’s rapidly evolving B2B eCommerce landscape, printers must embrace cutting-edge technologies to stay competitive. A robust web-to-print storefront with advanced features is no longer optional; it’s essential. According to McKinsey, businesses that digitise their operations see improved efficiency, customer satisfaction, and higher revenue.
The global B2B eCommerce market is projected to reach $18.77 trillion by 2027. This surge underscores the importance of an online experience for your corporate clients. As Gartner notes, "Customer experience is the new competitive battlefield." A feature-rich storefront empowers your business to deliver unmatched shopping experiences, streamline operations, and boost ROI.
Here are the top 5 must-have features for a successful B2B print storefront:
Offer brand portals to provide your corporate customers with personalised dashboards. This feature enables efficient management of order statuses, approvals, and payments and enhances client satisfaction by providing a customised experience.
Equip your storefront with customisable templates to maintain brand consistency and enhance usability. Rule-based options and auto-fill capabilities streamline the ordering process for clients.
Centralised control of assets and inventory prevents bottlenecks, ensuring smooth operations. With this feature, you can track resources like logos, images, and stock levels to meet demand without overstocking or delays.
Let customers personalise designs and preview them in 3D before ordering. This feature fosters confidence and enhances purchasing decisions, leading to fewer errors and higher satisfaction.
Your storefront should integrate with essential tools like CRMs, ERPs, and accounting software, creating a unified ecosystem for seamless operations.
At Wsc Printer, we understand that integrating these features into your B2B web-to-print storefront can be daunting. That’s why our Wsc Printer Web-to-Print and MIS ERP solution is designed to empower your business, delivering the tools and insights you need to thrive in a competitive marketplace.