How can we optimize response time without sacrificing quality results?

The conventional approach to handling email job orders often leads to an overwhelming flood of information, inundating customer service and sales teams with countless email exchanges just to progress a print job from initial inquiry to production. This unmeasured back-and-forth not only creates inefficiencies but also hampers productivity. It's high time for companies to reevaluate their methods and ask: How can our email-responsive teams streamline the process and reduce the number of interactions needed to move an order forward?

Research gleaned from our extensive work with numerous printers reveals a staggering reality: on average, email response teams engage in a cumbersome exchange of 14-16 emails to finalize a single job order. This back-and-forth includes everything from estimating costs and negotiating terms to submitting files, seeking approval, providing order updates, and handling invoicing and payment follow-ups. Remarkably, the process remains just as time-consuming when reordering the same item after a few months, with no assurance of order confirmation despite the consistent manual effort exerted by the response team.

Email's disruptive nature stems from its inherent time-consuming demands, necessitating continuous monitoring by response teams. Organizing email communication becomes paramount to managing unattended messages and ensuring a personal touch, albeit challenging within the confines of digital correspondence. Fortunately, optimizing email communication relies on simple teamwork rather than extravagant investments in software or tools.

To thrive in today's competitive landscape, print companies must trim the fat by reevaluating repetitive communication practices with customers, aiming to save both time and costs. This entails a critical question: How can we optimize response time without sacrificing quality results?

The 2021 North American Production Software Investment Outlook underscores the persistent challenge of job onboarding for end-to-end automation, with most Print Service Providers (PSPs) still heavily reliant on email for order placement and artwork submission. In their research they delve into the ramifications of email-based print job orders, highlighting potential costs exceeding $10,000 and proposing strategies for print companies to address these challenges head-on. Suggestions include optimizing job tickets, providing design templates to customers for streamlined ordering, and preemptively addressing preflight issues to ensure seamless production processes.

In addressing the challenges posed by email-centric workflows, print companies must embrace innovation and efficiency to thrive in an increasingly competitive market. Embracing technology and strategic solutions can pave the way for enhanced productivity and profitability in the digital age.

Dynamicsoft offers a solution Wsc Printer which could greatly streamline the email-based workflow for print job orders. The software offers various versions and pricing options tailored to different business needs.

By integrating Wsc Printer into their operations, print companies can automate and simplify the process of receiving, processing, and confirming print job orders, significantly reducing the number of email touches required and improving overall efficiency and customer satisfaction.