Utilizing Your MIS System for Sales Management

For printing company owners, selecting and implementing a Print Management Information System (MIS) ERP solution is a crucial decision that impacts the efficiency and profitability of their business. Leveraging your MIS system for sales management can unlock valuable insights into customer behaviour and optimize sales strategies. Here’s a professional guide on how to harness the power of your MIS to enhance your sales efforts.

Understanding Your Customer’s Buying Behavior Through Your ERP

Your ERP holds invaluable insights into the mind of your customer. Analyze past purchasing patterns to anticipate future needs. By mining data stored in the ERP, sales teams can gain a comprehensive understanding of customer buying patterns and preferences, enabling them to tailor their approach effectively.

Focusing on Your Top Customers

Most sales managers know that 80% of a company’s sales this year will come from 20% of your existing customers. It makes sense to put a focus on those customers and strengthen relationships with them. Use the gathered data to create personalized communication strategies, including personalized offers, discounts, or exclusive promotions. Proactively suggest relevant products or services that align with their buying history.

Fast and Accurate Quoting

Within an ERP’s estimating modules is the ability to quickly construct a quote, so your company is at the top of a new customer’s vendor list. An efficient quoting process can significantly enhance your chances of securing deals.

Tracking Sales Metrics with Your ERP

The business intelligence tools in an ERP give sales management the tracking tools to stay on top of prospects and opportunities. An ERP can track sales, and salespeople, and streamline the sales process. With its sales planning modules combined with robust reporting tools, sales managers can monitor pipelines, forecast sales, manage opportunities, uncover hidden opportunities, and follow up with prospects and customers.

Increasing Customer Experience with an ERP

Satisfied customers are repeat customers. An ERP offers several ways to increase the chances of a good customer experience and continued loyalty, beyond good pricing. It provides an increased connection with customers through responsive and seamless communication. The ERP automates customer interactions, so a query about the status of a job is answered promptly. Additionally, offering a customer portal allows clients to manage their orders and communications securely and efficiently.

Sales Success: How an ERP Can Revolutionize Your Approach to Customers

An ERP isn’t just a system for manufacturing—it’s a powerhouse of potential for your sales strategy. By delving into your ERP’s wealth of information, you gain a deeper understanding of your customers’ history, purchasing patterns, and other critical nuances. Armed with this knowledge, you can tailor your offerings to meet their needs both now and in the future, ensuring heightened customer satisfaction and long-term success.

Need Help Selecting an ERP Software Solution?

Having the right ERP can present opportunities for your sales team and deliver agile and scalable solutions for the entire organization.

At Wsc Printer, our team of MIS/ERP experts boasts industry-specific experience and a commitment to delivering clear, realistic, and concise advice. Whether you’re considering upgrading your current ERP system or exploring new options, we’re here to guide you every step of the way.

Our industry consultants specialize in tailoring ERP solutions to meet the unique needs of your manufacturing and business operations. Ready to take your sales strategy to the next level? Schedule a discovery call with Wsc Printer today and discover the transformative power of an ERP.